Salon Building Formula for Salon Owners

How I Opened My Small Hairdressing Salon and Took it From $200,000 Turnover a Year To a Massive $974,000 in Just 20 Months!

Steve Winder
Salon Owner

You know what I was so scared about opening my own salon but when I look back now it was the best decision I ever made. You see, I had all those thoughts going through my head that to open a hairdressing salon you had completely understand business … well the truth is I knew nothing about business when I first started….Zilc….not a sausage… but one thing I did have, was the complete belief that I could do it as scared as I was. So off I went to my bank manager armed with my business plan written on an A4 sheet of paper….and was laughed out of his office – you could actually see them back then! Yep in an office! How things have changed!!

I Didn’t Understand About Profits and Average Bills!

What I hadn’t done, is the proper research, my facts and figures didn’t add up, it was all a bit of a mess really…as soon as he started to question me I realised that I did not have a clue or the right answers… I got that sinking feeling in the pit of my stomach and felt really silly, stupid and sick and angry with myself…

I am a hairdresser so I see things like a hairdresser would and back then every decision was based on that mentality. I didn’t understand about profits and Average Bills, marketing, customer retention, I just had a pair of scissors and knew that I could cut hair and color really well.

I had been teaching at L’Oreal for a time and working a very busy column in the salon,  that’s where my focus was… the art of doing hair…. but that’s not enough when you are thinking of opening a hairdressing salon. You need a certain amount of understanding about finance and about stock control, wages, staff levels, correct booking procedures, productive timing and all the other insider secrets that goes with running a hairdressing salon.

You see the thing is this… I never ever give up and that experience just made me really, really determined to open my salon for sure.

So I sat down and planned out every move I would make to open my salon. Now I love to mind map, and I’m a Geek! SO I sat in front of my computer and started to plan all the things I could think of to start my very own salon. I took my mind map and made a oblong in the middle of it about the size of a Dollar coin. In that I wrote my goal to “Open My OWN Salon” and then put a date next to it so I could measure my momentum.

Then I drew lines from it and marked out every thing I would need to achieve to reach my goal. Absolutely everything I could think of right down to the type of tint brushes we would use. Then it became really believable…

You can do the same, just use a pice of large paper and draw it out… Anyway, this is what went through my head…

…Actually if I did all these things on my mind map then I “WOULD” be opening my own salon!



WOW I nearly fell off my chair  “it is so easy when you break it down” I said to myself. Now the thing is this, I had a plan… a business plan… all I had to do is make it into something I could show the bank manager. So I called one of my clients who was a retired bank manager and asked them to give me some advice and guidance. He really liked it gave me a few pointers like how to present it in a more business like fashion but overall was really impressed, and said that if he was still working he would most defiantly lend me the money I needed. Cool!

Now before I went to the bank, I got some other business people to look over it for me and you know, its surprising how generous people are with their time and information, all you have to do is “ASK” –  So with my well planned and well thought through business plan, I set off for the meeting with my bank manager…and guess what HE SAID YESSSSSSSSSS!

We Started - SO Excited!!!

We did everything ourselves

We even designed the light boxes for all the salon lighting…

I had a friend that designed film sets so he help us with loads of ideas and drawings. It seemed to take for ever, but I was determined to make it look the best I could. We stripped all the walls and floors and took everything back to the brick. We installed the electrics, the shop front, the flooring, the styling units, the reception area.

We worked on several different lighting solutions for the salon and in the end created our own light boxes so that they went with the whole feel of the salon! I can remember taking down the suspended ceiling and it crashing down, scraping down my arm taking half the skin off it OUCH!!

Do you know I was still working freelance during the day and salon fitting during the night I just could not afford to have shop fitters in just me and my mate did all the work…Everything!

You see I just did not have the money to pay a shop fitter to do the work… It makes you realize what can be done if you really, really want it!! Gradually week by week the salon started to take shape. It started to look like a salon and not a building site! One of the hardest jobs was to take up the flooring because it was made from some horrible tar tiles… It took us forever to get them up off the floor.

We had our next door neighbours take turns in a shift pattern to remove them. Then when we came to the front of the salon there was a massive whole in the floor!! We had the new floor being laid in the morning! I just sat there nearly in tears thinking” what have I done, I must be mad to have taken this on”

My children were really young so they spent many hours in the salon with us while we worked till late in the evening. We could not afford baby sitters so the kids just had to come and play……. I did feel bad about that, but I was thinking of our future and how the salon would benefit them in the end and to be honest when I ask them now they quite enjoyed those evenings…

Opening My Hairdressing Salon “Cool”

So the long and short of it was that August 8th 1996 at 10am sharp, I opened the door to my: Brand New, Super Trendy, Fabulous Hairdressing Salon.

I could not believe it, how cool is that, my own salon. Wow! I was as so proud, my completed Hairdressing Salon it look so cool. I was the envy of the Hairdressing community they came from miles to have a peek. We had designed Logo’s and everything. Even the loo (W/C) door had a ice skate as the handle because we ran out of money and could not afford a door furniture, but the clients loved it they thought it was really cool. Below is a picture of the main door handle of the front door!

My Hairdressing Salon Started To Grow Really Fast! Actually Too FAST!

Before long I had to employ 2 more stylists and another trainee, follow not long after, with a receptionist. Takings were going through the roof….BUT and their was a big but… now I started to have problems come up, like staff not getting on with one another, training issues, running out of towels, stock levels, organising rotors, holiday leave, you know the kind of stuff…you see I was too busy doing hair…I needed to put money in the till to pay the wages and the overheads in fact 70% of what the salon was taking was put in the till by me.

I was completely exhausted…I had no time for anything….and my creativity started to disappear! I was REALLY WORRIED. The one thing that I had the most passion for was slowly disappearing. Can you imagine how scary that was! And if that was not enough my accountant kindly pointed out that I was in fact not making any profit and that I had been a “Busy Fool”……… thanks!


It Started to Affect My Health

I started to get irritable, lost tons and tons of weight, I dropped weight from 168 lbs to under 100 lbs in under 3 months… I felt ill, sick, tired, exhausted and really, really unhappy and depressed…I felt I had lost complete control of everything…

I had to come up with a system that would help me manage my salon, keep my stylists busy and more importantly get me back on top of my business.

So I spent months reading, going on courses employing consultants to help me turn around my business. Remember what I said about my plan for setting up the salon well I used that very same idea for managing the salon. Everything I need to learn, to know, to understand. I had to create systems and procedures fail proof plans that would make sure my business would survive even if I was not their all the time, lets face it I was desperate for a holiday I was Knackered..

Read on because you will be able to find out how I turned my Hair Salon into one of the busiest and profitable Salons in the UK……

So Listen Up! – I Decided That …

“Salon Owners and Managers, should not have to go
through the stress, mistakes, misery, wasted
time and money like I did.”

Finally I came up with it!

Salon Building Formula

Use my NEW Salon Building Formula to turn your whole salon
around and make it become the Number One Hairdressing or
Beauty Business in your town in a matter of a few short months!”

You’re getting the complete turnkey business resource here which will change your salon, life, your financial future and income forever.

This is a what our appointment book looks like, day in day out…

“Why Am I Giving You The Keys To My
$1,000,000 Salon Business?”.

Because I love success and helping other people become successful.

When you get to a certain financial level in life it stops being about the money and becomes more about the change you want to make in the world.

The lives you can change & the difference you can make.Salon Building Formula Just Works

You’re being handed everything I use to make my salons successful and what I have learned over the past 30 plus years…

My amazing Salon Building Formula covers everything you need to know about running a successful hairdressing salon or beauty salon, helping you get clients through the door, put systems into place that will build you salon business, putting profits through the roof!

Imagine being able to take any stylist or therapist and build them up so that their column is bursting at the seams every day of the week not just Saturdays!. Wouldn’t that be great? (beats them sitting around in the staffroom drinking your coffee RIGHT!) Or what about if you could have a programme that brought in tons of new clients even if you have been on the salon floor for years. How would that make you feel? Amazing Right!!!?

Imagine being able to get your clients to return sooner, spend more and increase profits dramatically. Well that’s precisely what I have done, It really is possible, but you need to know how. That’s why I have put into words my system that I have used in my Hair salon’s over the past 30 plus years!

This brand new programme could help you to do the same.

And it’s not like any other programme you’ve ever seen on building your Hairdressing Salon or Beauty Business. Why?

Click Here To Get Started

This is What YOU Get for Your 1 Time Investment!

Here’s a sneak peak at what you’ll discover in my
Salon Building Formula Programme

  • How to increase the client’s visit’s to the salon
  • How to get targets and goals working for you
  • How to get off the shop floor and watch your hairdressing business grow
  • How to start targeting for salon profits
  • How to get your hair clients to spend more!
  • A simple inexpensive way to create marketing materials for your hairdressing salon
  • A free and easy way to make sure that your appointment book is maximised for profits
  • Discover how to get any quite day busy fast!
  • The truth behind Hairdressing Salon Management Systems your secret weapon for exploding your hair salons profits!
  • How to keep your salon standards high.
  • How to put together Flyers and Mail shots
  • Tips and tricks for flyers & newspaper adds
  • How to create A-boards that work
  • How to build your salon columns super fast
  • Find out the cost of a NEW client
  • How to get tons of NEW clients
  • How to get your team selling products
  • How to focus your team on goals
  • How to Pre-selling your appointments
  • How to keep your team in the picture
  • How to start a new stylist and not lose money
  • How many clients do you need to be super busy?
  • How to sell colour
  • How to introduce FREE Hairdressing! Yes! FREE
  • How to build your salon business
  • How to manage service quality
  • How to offer added Value
  • How to use Systems to run your business
  • How to use mind maps to develop your team and business
  • How to use script cards for your stylists
  • How to increase the colour business in your salon

You also get listed below!



In this manual I take you through exactly how to build your salons columns really fast. This is the core concept of getting any salon packed out everyday and getting happy clients to return time after time. Rewritten and updated this manual will be the foundation of your business.

Put this e-book into action and you’ll get the results that you want. 

You will have an action plan to take your salon business to the next level with so many ways to improve your business and help you take control of your salon and manage your team in a way you never thought possible. PLUS you will be taking away the stress and worry of your salon business.

Now, use this analogy: If I was to give you a pair of Joewell scissors, because we all know they’re great scissors, and if I was to give you those scissors would that automatically make you do great haircuts? Of course not. What it would do is give you a really good tool to use. However, you’re still gonna have to learn the skill and hone the skill of hairdressing to do the great haircuts. So if you put into practice this manual your going to see some amazing results!

Click Here To Get Started



In these videos I walk you through step-by-step how to implement the manual into your business. With and bonuses and ideas of how to get your columns fully booked in record time you will never have to worry about how to get new clients through the door again.
There are tons of ideas for building your salon business and to increase clients.

  • How to start a NEW team member
  • How to get your team selling Products
  • Keep you team lazar focused
  • Starting a New Team Member
  • The New Stylist Pack
  • Getting Quality right!
  • Getting Value right!
  • Fighting for clients
  • and much much more…



you get all my salon marketing documentsAll of my marketing materials in word format ready for you to copy, change, rearrange and make your own. Simply by copying my marketing you will have a step-by-step blueprint to my $1,000,000 salon business.
Things like:

  • How to get lapsed clients back into the salon
  • How to increase sales while your client is in the chair
  • How to increase your customers frequency visit
  • How to get a ton of new clients into YOUR salon
  • How to out market and beat your competitor
  • How to put together Flyers and Mail shots
  • Simple ways to Increase colour business in your salon
  • How to increase the client’s visit’s to the salon
  • Proven steps to get off the shop floor and watch your hairdressing business grow focusing on Profit
  • Proven strategies for getting your hair clients to spend more!
  • Tips and tricks for flyers newspaper adds, A-boards that work, script cards for your stylists
  • A cheap quick way to create marketing materials for your hairdressing salon
  • A free and easy way to make sure that your appointment book is maximised for profits
  • Discover how to get any quite day busy fast!
  • The hidden truth behind Hairdressing Salon Management Systems your secret weapon for exploding your hair salons profits!
  • and much, much more…
Click Here To Get Started


Appraisal Performance Review VIDEO

In this video, I take you through how to conduct an Appraisal Performance Review using my mind map system. I have found that over the years my team really look forwards to our reviews because it gives them a chance to talk to me one-on-one and have some quality time with me and thats exactly what you will find once you start doing them on a regular basis. You also get a copy of my special appraisal form and take you through exactly the best way to use it and to get top performance from the stylists and team. I know you will love this and this will change the way your team see you forever.


Keeping Your Salon Standards High VIDEO

Getting and raising but more important KEEPING your salon standards high. That’s never easy of course. It takes massive effort and It takes massive awareness. Bottom-line is this.

You need to get your team to understand the importance of having standards that everyone can achieve. This gives you business stability and above all consistency. Once you have those elements in place your clients will love visiting your salon because they know what to expect and they will also want to tell their friends about you!

in this video I take you through how to introduce standards to your team and a really easy way to make sure that you have key standards in place no matter how busy you are!

I also share with you a very powerful video that you can show your team that in a light hearted way that will get the message across of what its like for a new client visiting our salon.

Click Here To Get Started


Focus On Your Profit VIDEO

It’s all very well getting clients through the door as long as your making good PROFIT!

Having worked with may of salons since 1995 I have come to realize that most make a very, very small amount of profit, or just break even!

In my experience, I have found that salon owners base their prices on what the “other salons in the area are charging” rather than looking at their overheads and making sure that they are making a profit on every service they do…

With that in mind, I made this video to help you really understand how the money comes in and out of the salon.


The Learning Cycle VIDEO

In this video, I take you through the different types of management styles you need to use at different stages of someones development. If you follow this matrix you will find it so much easier to teach somebody something new, whether it be a manager, stylist, receptionist or trainee. When you learn something new you go through a process of learning and in this video I take you through the process and then explain how sometimes you need to change your management style depending on where that person is on the Learning Cycle Matrix.

Click Here To Get Started


Manage and Set Your Teams Targets VIDEO

As a busy salon owner I can imagine your probably on the salon floor taking 70% of the salons takings and the though of trying to make sure your team keep to target, may leave you thinking “I ain’t got no time for that!” In this video I show you a really easy and quick way to keep on top of your stylists targets.


5 Positive Moves for the New Year VIDEO

In this video I share with you 5 positive moves that you can use on your business to get things in shape and ready for the year ahead or if you just want to start afresh. I also go through some ideas that could save you hundreds of dollars!

Click Here To Get Started


3 Of the Most Important Areas of Salon Profits

In this Master Class video I share my story and talk to my old boss Simon Harris who recently sold his 4 salons with 115 staff for a seven figure sum. Simon then went on to become operations director for the group that brought his salons and finally running 16 salons with over … wait for it … 300 staff 2 academies and 16 salons! Simons insight into business particularly on his focus with salon profits are quite remarkable!

You will also get FREE access to SALON BUILDER V2 as soon as its available as a bonuses once you invest today!

  • Learn How to Create Surveys
  • 3 Best Way to Get your Videos Online
  • What Makes a Client a Fan
  • How to Create Awesome Images for Facebook & Instagram
  • How to Brand Your Youtube, Facebook and  Instagram Accounts
  • How to Use Before and After Apps
  • How to Use Time Lapse Video
  • How to Create You Own Salon Advert
  • How to Create Video Content
  • How to Use Google Trends
  • How to Make a Mirror Talker
  • How to Make Script Cards
  • How 15 min Gaps Kill a Salon
  • How to Record a Webinar
  • How to Record an Interview
  • How to use Screen recording software
  • How to use a FREE piece of software to record your screen!
  • How to Make Sure Your Facebook Account is Set Up Correctly
  • How to Take People Off Facebook and get Their Email
  • Facebook Secrets Course
  • How to Create a Walk the Salon Video
  • How to Record a Product Review
  • How to Set-Up Skype Consultations
  • How to Set-Up Blog
  • How to Use one of the biggest online directories
  • How to get logos and flyers done for next to nothing!
  • How to Create a Magazine Look Book For the Salon
  • and much much more…

For a Very Limited Time Offer your investment is..

4 Part Payment Plan