Let’s imagine that our imaginary stylist Mary works 40 hours in the salon a week and on an average day, she does 4 clients, all cut and finishes and one of them has some highlights or hair color.
Her cut and finish price is $50.00 and her color price is $75.00 that’s: 4 x $50 = $200 plus the color that’s $275.00 so in total, those 4 clients have an average bill of $275/4 = $68.75
You work your magic with your NEW Salon Appraisal Form and tell her that if she could talk to a few clients, yes that’s right talk to them about their hair and not about what was on TV last night (I tease but you know what happens) then her client may have a treatment maybe a Re-Design or something else that with increase her bill in the salon.
Now the great thing as as you know clients love to talk about themselves and what women doesn’t like spending money on themselves if they’re given a good reason to do so! But they need to be given the opportunity…
But on a more serious note… if Mary did get her clients to spend a bit more and she increased her average bill by $5.00…
Look what would happen.
Old average bill $68.75
New average bill $73.75
Old weekly takings at 4 a day = $1375.00
New weekly takings at 4 a day = $1475.00
Ok, so $100 more a week but wait… if she did this, what do you think the clients would think? “WOW she’s good she is really interested in my hair… she really cares… she talks to me about my hair and the things I should be doing with it and using on it at home.
The knock on effect would be… the client would be really happy, feel fantastic and tell her friends and then Mary would get busier SIMPLE!
Imagine now that she started to get 4 new clients a week and carried on with the good work, then this would happen… Mary was doing 20 clients a week now she is doing 24 clients a week new average bill of to keep it easy:
$74 x 24= $1776.00 a $401 increase in 1 week!
So in a year that’s an extra (taking off 4 weeks leave) $19,000 Dollars and multiply that by 3 (turned on stylists), that’s nearly $58,000.00.
So yep Hair Stylist Performance Evaluation Forms or Salon Appraisal forms or what ever you want to call them (maybe we need a new name?) are a good thing and they don’t have to be a long drawn out and boring.
A few minutes chat between clients is sometimes enough to keep them focused and achieving so much more!