This is How I build My First Salon

At this point I already had my name on a lot of real estate companies to send me information on potential shops. I was looking for something that wasn’t too big and had good passing Trade. Eventually we came across a shop which funny enough was called ‘Gingers’ and it had been a clothes shop. This shop had great passing Trade and also easy access to car parks which was a real bonus.

Planning the Look of the Salon

I had a friend that designed film sets so he help us with loads of ideas and drawings. It seemed to take for ever, but I was determined to make it look the best I could.

We stripped all the walls and floors and took everything back to the brick. We installed the electrics, the shop front, the flooring, the styling units, the reception area. We worked on several different lighting solutions for the salon and in the end created our own light boxes so that they went with the whole feel of the salon! I can remember taking down the suspended ceiling and it crashing down, scraping down my arm taking half the skin off it OUCH!! Do you know I was still working freelance during the day and salon fitting during the night I just could not afford to have shop fitters in just me and my mate did all the work…Everything! You see I just did not have the money to pay a shop fitter to do the work… It makes you relise what can be done if you really, really want it!! Gradually week by week the salon started to take shape. it started to look like a salon and not a building site!

Getting Help with the Salon Shop Fitting

One of the hardest jobs was to take up the flooring because it was made from some horrible tar tiles… It took us forever to get them up off the floor.

We had our next door neighbours take turns in a shift pattern to remove them. Then when we came to the front of the salon there was a massive whole in the floor!! We had the new floor being laid in the morning! I just sat there nearly in tears thinking” what have I done, I must be mad to have taken this on”

My children were really young so they spent many hours in the salon with us while we worked till late in the evening. We could not afford baby sitters so the kids just had to come and play……. I did feel bad about that, but I was thinking of our future and how the salon would benefit them in the end and to be honest when I ask them now they quite enjoyed those evenings…

The Opening Day Of My Hair Salon

So the long and short of it was that August 8th 1996 at 10am sharp I opened the door to my Brand New, Super Trendy, Fabulous Hairdressing Salon.

I could not believe it how cool is that my own salon. Now all I had to do was to find one and after a few months It came along. So the long and short of it was that August 8th 1996 at 10am sharp I opened the door to my Brand New, Super Trendy, Fabulous Hairdressing Salon. Wow! I was as so proud, my completed Hairdressing Salon it look so cool. I was the envy of the Hairdressing community they came from miles to have a peek. We had designed Logo’s and everything. Even the loo (W/C) door had a ice skate as the handle because we ran out of money and could not afford a door furniture, but the clients loved it they thought it was really cool. Below is a picture of the main door handle of the front door!

Now their was only myself one other Stylist (who still worked for me for over 17 years on) and two trainees (of which one still worked for me till i sold up) and the salon was buzzing it was really busy.

My Hair Salon Started To Grow Really Fast!

Before long I had to employ 2 more stylist and another trainee follow not long after with a receptionist. Takings were going thru the roof….BUT and their a big but now I started to have problems come up like staff not getting on with one another, training issues, running out of towels…you see I was too busy doing hair…I needed to put money in the till to pay the wages and the overheads in fact 70% of what the salon was taking was put in the till by me.

But we were having great fun… here is a short clip of us auditioning for a TV show that wanted some hairdressers that were a great team for a driving show!

I was completely exhausted…I had no time for anything….and my creativity started to disappear. I was WORRIED the thing that I had the most passion for was slowly disappearing. Can you imagine how scary that was! And if that was not enough my accountant kindly pointed out that I was in fact not making any profit and that I had been a “Busy Fool”……… thanks!

It started to affect my health

I stared to get irritable lost tons and tons of weight went down for 168 lbs to 111 lbs in under 3 months… I felt ill, sick tired and really, really unhappy…I felt I had lost complete control…

I had to come up with a system that would help me manage my business and keep my stylists busy and more importantly get me back on top of the business. So I spent months reading, going on courses employing consultants to help me turn around my business.

Remember what I said about my plan for setting up the salon, well I used that very same idea for managing the salon. Everything I need to learn, to know, to understand. I had to create systems and procedures fail proof plans that would make sure my business would survive even if I was not their all the time, lets face it I was desperate for a holiday I was Knackered..

Building More Salons Across the World

As time moved on I eventually ended up having several hairdressing and beauty salons employing over 60 staff in the UK.  

As my children became older we decided that it would be great to make some huge changes and we made the decision to emigrate to Australia for a different lifestyle and build a Hair and Beauty Salon on the Sunshine Coast in Queensland.

Using everything that I’ve learnt in the past from my success and failures… eventually I found out what works really well and I’ve used that to open my beautiful little boutique salon on the Sunshine Coast in Queensland Australia.

Here’s a picture of my salon in Australia taken a few months ago…

Working on our marketing and branding..

We get involved in all sorts of things like films, workshops & fashion shows and then we can use this to help promote our salon through social media and offline media.

Here is it all video and some shots of me doing hair for 2018 Brisbane Fashion Week and what they call the hero shots –  they are the shots that they used for promoting Fashion Week.

So if you’d love to find out how I achieved all this then take a look at my Salon Building Formula below…

Read on because you will be able to find out how I turned my Hair Salon’s into the busiest and profitable Salons in the UK and Australia……

So Listen Up!

Here’s why:

I decided that “Hairdressing Salon Owners and Managers like you should not have to go thru the same mistakes, wasted time and money in becoming the Number one Hairdressing Business in your town!”

Salon Building Formula

My amazing new Salon Building System called, “Salon Building Formula” covers everything you need to know about running a successful hairdressing salon, getting clients thru the door, putting systems into place that will build you hairdressing business, putting profits thru the roof!

Imagine being able to take any stylist and build them up so that their column is bursting at the seams every day of the week not just Saturdays!. Wouldn’t that be great? (beats them sitting around in the staffroom drinking coffee RIGHT!) Or what about if you could have a system that brought in tons of new clients even if you have been on the salon floor for years. How would that make you feel? Amazing Right!!!?

Imagine being able to get your clients to return sooner, spend more and increase profits dramatically. Well that’s precisely what I have done, It really is possible, but you need to know how. That’s why I have put into words my system that I have used in my Hair salon’s over the past 10 years!

This brand new System could help you to do the same.

And it’s not like any other System you’ve ever seen on building your Hairdressing Salon Business. Why?

Well here’s a sneaky peak at what you’ll discover in “Salon Building Formula”:

• How to put together Flyers and Mail shots
• Simple ways to Increase colour business in your salon
• How to increase the client’s visit’s to the salon
• Proven steps to get off the shop floor and watch your hairdressing business grow focusing on Profit
• Simple ideas to get target sheets and goals working for you
• How to start targeting for salon profits
• Proven strategies for getting your hair clients to spend more!
• Tips and tricks for flyers newspaper adds, A-boards that work, script cards for your stylists
• A cheap quick way to create marketing materials for your hairdressing salon
• A free and easy way to make sure that your appointment book is maximised for profits
• Discover how to get any quite day busy fast!
• The hidden truth behind Hairdressing Salon Management Systems your secret weapon for exploding your hair salons profits!
• The importance of keeping your salon standards high.

And that’s just a fraction of what you’ll find out in “Salon Building Formula” That’s why you should own this system today (in fact, you can be downloading this system in as little as 5 minutes from now!).