Salon Building Formula

Salon Building Formula

I Opened My Small Hairdressing Salon and Took it From $200,000 Turnover a Year To a Massive $974,000 in Just 20 Months!

Hi Steve hereSteve Winder Salon Owner

You know what I was so scared about opening my own salon but when I look back now it was the best decision I ever made. You see I had all those thoughts going thru my head that to open a hairdressing salon you had completely understand business ..well the truth is I knew nothing about business when I first started….Zilc….not a sausage…..but one thing I did have was a complete belief that I could do it as scared as I was. So off I went to my bank manager armed with my business plan written on an A4 sheet of paper….and was laughed out of his office (you could actually see them back then! Yep in an office!)

I Didn’t Understand About Money,Profits and Average Bills!

What I hadn’t done is the proper research, my facts and figures didn’t add up, it was all a bit of a mess really…as soon as he started to question me I realised that I did not have a clue or the right answers… I got that sinking feeling in the pit of my stomach and felt really silly, stupid and sick.

I am a hairdresser so I see things like a hairdresser would and back then every decision was based on that mentality. I didn’t understand about profits and Average Bills, marketing, customer retention, I just had a pair of scissors and knew that I could cut hair and color really well.

I had been teaching at L’Oreal for a time and working a very busy column in the salon so that’s where my focus was… the art of doing hair…..but that’s not enough when you are thinking of opening a hairdressing salon. You need a certain amount of understanding about finance and about stock control, wages, staff levels, correct booking procedures, productive timing and all the other insider secrets that goes with running a hairdressing salon.

You see the thing is this….I never ever give up and that experience just made me really, really determined to open my salon for sure.

My Salon Business Plan

I sat down and planed out every move I would make to open my salon. I took a large sheet of paper the type used on a flip chart and made a circle in the middle of it about the size of a Dollar coin. In that I wrote my goal to open my very own salon and then put a date next to it so I could measure my momentum.

Then I drew lines from it and marked out every thing I would need to achieve to reach my goal. Absolutely every thing I could think of right down to the type of tint brushes we would use. Then it became really believable… actually if I did all these things then I “WOULD” be opening my own salon!

WOW I nearly fell off my chair, “so easy when you break it down” I said to myself.

Asking the Bank Manager For Money

Now the thing is this I had a plan… a business plan… all I had to do is make it into something I could show the bank manager. So I called one of my clients who was a retired bank manager and asked them to give me some advice and guidance. He really liked it gave me a few pointers like how to present it in a more business like fashion but overall was really impressed, and said that if he was still working he would most defiantly lend me the money I needed. Cool!

Now before I went to the bank I got some other business people to look over it for me and its surprising how generous people are with information, all you have to do is “ASK” RIGHT! So with my well planned and well thought thru business plan.

I set off for the meeting with my bank manager…and guess what he said…. YES! and gave me the money to start the salon shop fitting.

This is How I build My First Salon

At this point I already had my name on a lot of real estate companies to send me information on potential shops. I was looking for something that wasn’t too big and had good passing Trade. Eventually we came across a shop which funny enough was called ‘Gingers’ and it had been a clothes shop. This shop had great passing Trade and also easy access to car parks which was a real bonus.

Planning the Look of the Salon

I had a friend that designed film sets so he help us with loads of ideas and drawings. It seemed to take for ever, but I was determined to make it look the best I could.

We stripped all the walls and floors and took everything back to the brick. We installed the electrics, the shop front, the flooring, the styling units, the reception area. We worked on several different lighting solutions for the salon and in the end created our own light boxes so that they went with the whole feel of the salon! I can remember taking down the suspended ceiling and it crashing down, scraping down my arm taking half the skin off it OUCH!! Do you know I was still working freelance during the day and salon fitting during the night I just could not afford to have shop fitters in just me and my mate did all the work…Everything! You see I just did not have the money to pay a shop fitter to do the work… It makes you relise what can be done if you really, really want it!! Gradually week by week the salon started to take shape. it started to look like a salon and not a building site!

Getting Help with the Salon Shop Fitting

One of the hardest jobs was to take up the flooring because it was made from some horrible tar tiles… It took us forever to get them up off the floor.

We had our next door neighbours take turns in a shift pattern to remove them. Then when we came to the front of the salon there was a massive whole in the floor!! We had the new floor being laid in the morning! I just sat there nearly in tears thinking” what have I done, I must be mad to have taken this on”

My children were really young so they spent many hours in the salon with us while we worked till late in the evening. We could not afford baby sitters so the kids just had to come and play……. I did feel bad about that, but I was thinking of our future and how the salon would benefit them in the end and to be honest when I ask them now they quite enjoyed those evenings…

My kids playing in the salon while we worked on the refit.It was great…can you imagine how I felt inside….I was so proud, I really felt alive inside, even now thinking back to it, it sends shivers up my spine…what a feeling.Eventually we finished the salon!! YEAH! I cant tell you how that felt but I know that its one of the best feelings ever! I can honestly say that if your thinking of opening a hair salon then go for it! I am so pleased I did. I know its not easy but if you read the right stuff and find out the things you need to know then it will change your life.
Yes we missed out on loads of holidays and days out but we were doing this for us, not anyone else and that keeps you going through the tough and good times.

The Opening Day Of My Hair Salon

So the long and short of it was that August 8th 1996 at 10am sharp I opened the door to my Brand New, Super Trendy, Fabulous Hairdressing Salon.

New hairdressing salonI could not believe it how cool is that my own salon. Now all I had to do was to find one and after a few months It came along. So the long and short of it was that August 8th 1996 at 10am sharp I opened the door to my Brand New, Super Trendy, Fabulous Hairdressing Salon. Wow! I was as so proud, my completed Hairdressing Salon it look so cool. I was the envy of the Hairdressing community they came from miles to have a peek. We had designed Logo’s and everything. Even the loo (W/C) door had a ice skate as the handle because we ran out of money and could not afford a door furniture, but the clients loved it they thought it was really cool. Below is a picture of the main door handle of the front door!

Salon door handle

Now their was only myself one other Stylist (who still worked for me for over 17 years on) and two trainees (of which one still worked for me till i sold up) and the salon was buzzing it was really busy.

My Hair Salon Started To Grow Really Fast!

Before long I had to employ 2 more stylist and another trainee follow not long after with a receptionist. Takings were going thru the roof….BUT and their a big but now I started to have problems come up like staff not getting on with one another, training issues, running out of towels…you see I was too busy doing hair…I needed to put money in the till to pay the wages and the overheads in fact 70% of what the salon was taking was put in the till by me.

But we were having great fun… here is a short clip of us auditioning for a TV show that wanted some hairdressers that were a great team for a driving show!

I was completely exhausted…I had no time for anything….and my creativity started to disappear. I was WORRIED the thing that I had the most passion for was slowly disappearing. Can you imagine how scary that was! And if that was not enough my accountant kindly pointed out that I was in fact not making any profit and that I had been a “Busy Fool”……… thanks!

It started to affect my healthI lost loads of weight with worry

I stared to get irritable lost tons and tons of weight went down for 168 lbs to 111 lbs in under 3 months… I felt ill, sick tired and really, really unhappy…I felt I had lost complete control…

I had to come up with a system that would help me manage my business and keep my stylists busy and more importantly get me back on top of the business. So I spent months reading, going on courses employing consultants to help me turn around my business.

Remember what I said about my plan for setting up the salon, well I used that very same idea for managing the salon. Everything I need to learn, to know, to understand. I had to create systems and procedures fail proof plans that would make sure my business would survive even if I was not their all the time, lets face it I was desperate for a holiday I was Knackered..

Building More Salons Across the World

As time moved on I eventually ended up having several hairdressing and beauty salons employing over 60 staff in the UK.  

As my children became older we decided that it would be great to make some huge changes and we made the decision to emigrate to Australia for a different lifestyle and build a Hair and Beauty Salon on the Sunshine Coast in Queensland.

Using everything that I’ve learnt in the past from my success and failures… eventually I found out what works really well and I’ve used that to open my beautiful little boutique salon on the Sunshine Coast in Queensland Australia.

Here’s a picture of my salon in Australia taken a few months ago…

Steve Wynder Hair Salon - Sunshine Coast - QLD

Working on our marketing and branding..

We get involved in all sorts of things like films, workshops & fashion shows and then we can use this to help promote our salon through social media and offline media.

Here is it all video and some shots of me doing hair for 2018 Brisbane Fashion Week and what they call the hero shots –  they are the shots that they used for promoting Fashion Week.

So if you’d love to find out how I achieved all this then take a look at my Salon Building Formula below…

Read on because you will be able to find out how I turned my Hair Salon’s into the busiest and profitable Salons in the UK and Australia……

So Listen Up!

Here’s why:

I decided that “Hairdressing Salon Owners and Managers like you should not have to go thru the same mistakes, wasted time and money in becoming the Number one Hairdressing Business in your town!”

Salon Building Formula

My amazing new Salon Building System called, “Salon Building Formula” covers everything you need to know about running a successful hairdressing salon, getting clients thru the door, putting systems into place that will build you hairdressing business, putting profits thru the roof!

Imagine being able to take any stylist and build them up so that their column is bursting at the seams every day of the week not just Saturdays!. Wouldn’t that be great? (beats them sitting around in the staffroom drinking coffee RIGHT!) Or what about if you could have a system that brought in tons of new clients even if you have been on the salon floor for years. How would that make you feel? Amazing Right!!!?

Imagine being able to get your clients to return sooner, spend more and increase profits dramatically. Well that’s precisely what I have done, It really is possible, but you need to know how. That’s why I have put into words my system that I have used in my Hair salon’s over the past 10 years!

This brand new System could help you to do the same.

And it’s not like any other System you’ve ever seen on building your Hairdressing Salon Business. Why?

Well here’s a sneaky peak at what you’ll discover in “Salon Building Formula”:

  • How to put together Flyers and Mail shots
  • Simple ways to Increase colour business in your salon
  • How to increase the client’s visit’s to the salon
  • Proven steps to get off the shop floor and watch your hairdressing business grow focusing on Profit
  • Simple ideas to get target sheets and goals working for you
  • How to start targeting for salon profits
  • Proven strategies for getting your hair clients to spend more!
  • Tips and tricks for flyers newspaper adds, A-boards that work, script cards for your stylists
  • A cheap quick way to create marketing materials for your hairdressing salon
  • A free and easy way to make sure that your appointment book is maximised for profits
  • Discover how to get any quite day busy fast!
  • The hidden truth behind Hairdressing Salon Management Systems your secret weapon for exploding your hair salons profits!
  • The importance of keeping your salon standards high.

And that’s just a fraction of what you’ll find out in “Salon Building Formula” That’s why you should own this system today (in fact, you can be downloading this system in as little as 5 minutes from now!).

(All you need is a credit card, no special internet accounts or anything like that. And it’s totally secure. Your credit card data is passed directly to the bank and no one but the bank has access to your sensitive information.)

What’s a resource like this worth?

Everything is explained in real PLAIN English. Which means it’s dead-easy to put the system into action and easy to understand! Which is why “Salon Building Formula” is such a bargain at $197 ( will be increasing soon!) That’s right, a fraction of what it’s really worth or what it cost me to research, test and measure in my salon’s.

Why would I make it so affordable? Simply because my costs to deliver it to you are so low. This is an electronic book package (e-book and ton’s of information, forms, reports and marketing materials) that can be downloaded to your computer in a flash. Which means you can be reading it and discovering all these amazing secrets in as little as 5 minutes from now.

You see I have taken my business, and broken it down, bit by bit so that anyone can put into practice my system, on getting your salon bursting at the seams with clients, and taking loads of cash making it REALLY profitable. You hear so called experts giving salon owners like you advice…but they have never even run a salon let alone owned one. That’s what makes my system so valuable because I have gone thru the pain of making terrible mistakes in my hairdressing salon and understand what its like to have all the worry and stress that being a hairdressing salon owner brings.

Now you will not have to go down that road, you can just follow my system. Easy…

Imagine not having all the stress of running a hairdressing salon, just follow my system and you will have all the clients you need! No matter what however, it’s a bargain for you. And yes, I plan on raising the price from $197.00 to at least double that very soon. Once I get a few more testimonials from satisfied customers, the price will increase. So you’ll want to be quick if you want to save some money.

$197.00 is a drop in the ocean compared to what you discover with these secrets, You will only need 1 new client to cover the cost of this fantastic investment for your business…



Hey, you’re my customer. And if you’re not happy, it looks bad on me. So if you’re not happy with what you discover from “Salon Building Formula” I don’t expect … or want … to keep your money. Just simply whip off an email to me and I’ll happily refund your money in full (in fact, I’d be embarrassed to keep it).

But… the system is yours to keep no matter what, as a “thank you” gift from me! Okay? So you really can’t lose! The system is yours no matter what. That’s about as fair as it gets, don’t you agree?

Order Right Now and I am Going To Give You These Amazing Free SALON Bonuses


All My Marketing Materials

This amazing bonus is all about marketing your hair salon you will have access to my own marketing materials, flyers, vouchers, interview sheets, letters, offers that have worked for my own salon. Copy them or print them off and use them directly in your salon. Everything has been tried and tested in my Hairdressing salons time and time again and has helped me to build a really strong and profitable Hairdressing Business.

Value $10,000


Report On Marketing

  • How to quickly and easily write 80% of your copy for your website, Facebook and Instagram accounts.
  • How to make awesome looking images for your social media accounts
  • Why before and after hair shots are the best way to bring in tons of NEW clients!
  • The 5 simple steps to creating the best before and after photos…
  • How to make your web page a ‘greased chute’ that slides your visitor right down to the order page.
  • Discover the “P.R.S. Formula” to make a ton more sales.
  • Why the best copywriting examples in the world come to you every day in your local paper (this will really surprise you).
  • Why being creative will lose you money.
  • How to write an FAQ (and why it’s so, so important)
  • Discover how to write a “Consumption Matrix” to boost your profits. Hardly anyone is doing this at the moment …
  • Discover the two types of benefit bullets you must know how to write.
  • Do you know the four “power words” to use in your product titles?
  • Offer the wrong bonuses, and you’ll lose sales. Find out how to avoid this.
  • Why Alex is happy to give away $15 to customers. (It actually makes him $1,800)
  • How to make money from customers that ask for a refund.
  • How to get testimonials from online celebrities (however busy they are).
  • How to get Jay Abraham to write a testimonial for you. (No, this isn’t a joke.)
  • Why your order page is the most important page on your web site, and how to write it for maximum impact.


1 Hour Video

  • 1 Hour Video going thru the whole Salon Building Formula System – This video takes you step by step through the System and shows you how to build your stylists columns. There are tons of ideas for building your salon business and to increase clients.
  • How to get your team selling Products
  • Keep you team lazar focused
  • Starting a New Team Member
  • The New Stylist Pack
  • Getting Quality right!
  • Getting Value right!
  • Fighting for clients

Value US $97.00


My video report on how to keep up to date with whats going in the world of hairdressing – and as a salon owner I know how difficult that can be! Right!

Value US $14.97


Special Report On Reception

Reception Is The Hub Of Any Salon – Get reception right and your laughing all the way to the bank!

Value US $14.97

Salon-BONUS #6:

How to open a Hairdressing Salon…and save” thousands “ in the process.

Ever wanted to open your own salon. Well this report shows you how! Discovering from my experiences can save you thousands of pounds through letting you share the mistakes and solutions I made whilst setting up my hairdressing salons.I have spent money, wasted money, been ripped off for lots of money. I have had the Reps loading me up with stock; I have been taken for thousands by Computer companies and even more. So why am I telling you this? Now I am successful in my business and you can share that success with you.

Value US $27.00


5 and a bit GUARANTEED WAYS to Get and Keep Clients

A Salon with no clients is like a body with no blood it just will not exist. Whether we like it or not all of us are losing Clients every week. Some just want a change, some are unhappy, some just go from salon to salon never being pleased some are persuaded by other salon’s and some just go and die.

Value US $19.97


How To Keep Your Salon Standards High

Getting and raising but more important KEEPING your salon standards high. That’s never easy of course. It takes perseverance and takes effort.

In this video, I walk you through how to introduce Standards to your team in a creative fun way and how to create each of the standards to keep your business strong and successful.

Value US $97.00


The Appraisal Performance Review

In this video, I take you through how to do an Appraisal Performance Review using a mind map.

Value US $97.00


The Learning Circle

In this video, I take you through the different types of management styles. If you follow this matrix you will find it so much easier to teach somebody something new, whether it be a manager, stylist, receptionist or trainee.  Understanding people is one of the most important skills when it comes to managing your team. When you learn something new you go through a process of learning and in this video I take you through the process and then explain how sometimes you need to change your management style depending on where that person is on the Learning Circle Matrix.

Value US $97.00

And theirs also loads of Surprise Bonuses too!

I don’t know how long I’ll keep these bonuses up there. It’s part of a marketing test I’m doing. They’re worth a lot to me in my heart, and at any time I could take them down forever. So if you want them, get in quick. And hey, don’t take my word for it on how great Salon Building Formula is. Listen to what people just like you have to say about it:


Hello Steve – good grief can’t believe the amount of information you share! -Don’t know what I was expecting, this seems like an unbelievable amount of stuff. I’m starting to put everything into action and re-doing my systems thanks mate”

Nikki Taylor, London, UK

“Hey Steve Just a short note about your Salon Column Builder e-book. Have put into practice the first few pages of the book and have given my new stylist (Started Monday) some vouchers copied from the book and guess what he was fully booked Thursday, Friday and Saturday!!!! fantastic!!!! thanks!!!!”

Paul White, Perth, Australia

“Hi Steve. Latest progress is that my top Stylists now regularly take £1800 to £2000 a week and they still use the program, and most are consistently at least 80% booked for weeks ahead. And I have taken 1 guy from scratch straight out of collage, used salon builder and re-trained him for 12 weeks, showed him every single trick I could think of coloring, cutting you name it and he was full in 16 weeks taking £1100 and booked every single week…. NOT BAD I SAY!”

Tony Shaw, Liverpool, UK

“Dear Steve, Your advise on How to build and Hair Salon Management is working for me. I now know how to be a responsible Manager Who can Manage. I now monitor the MONEY IN, MONEY OUT, PROFITS. Your notes are really helpful and have surely made me to have new salon management ideas for my salon.”

Natasha Livingstone, Zambi

“Dear Salon Owners, Managers…. After searching the net for hair salon sites to find some ideas to create my own, I came across I started to read what Steve Winder had to say and was intrigued, what an awesome site. I had never purchased anything from the internet and was very reluctant to do so. I visited the site 12 times in a month, and decided that the more I read the more I wanted to purchase salon column builder. I have to say, it was one of the best investments I have ever made! The marketing tools alone are worth every cent. After two years of moaning about where I am and where I would like to be, Steve has helped me to finally make my dream come true I have purchased a property in town and I am moving my business to where I want it to be. I have taken on extra staff, and have branched out into more beauty services. Salon column builder really is an amazing tool, but like any craftsman’s tools, it has to be used, it is hard work and you have to be consistent, but the results are amazing, I would recommend it to anyone. And as you always told me, have fun; well I am, more so now than ever! 🙂 Thank you Steve, you helped me to believe in myself and move forward with my dreams.”

Jeanette, New Zealand

As they say, the proof is in the pudding. And these people are super happy.

Just like you’ll be.

You can’t leave this page empty handed, can you?

For a mere $197 , you’re getting the answers you need … PLUS MORE. Now, you can only get this product from me. It’s not available in libraries or anywhere else on the net. Just imagine being able to get these answers downloaded to you right away.

Get your copy NOW!

*Warning – price will be increasing soon!

Buy NOW and access in under 5 minutes

P.S Please Remember that this is a downloadable online product so you will not get anything in the post. You can download everything straight away in 5 mins from now! Then simply make a file on your desktop call it Salon Builder

After you invest in Salon Building Formula you will be sent to a secret location where the whole system is waiting for you….

Wishing you great success.


Steve Winder

P.S. Don’t forget, you’re getting everything to get you started in running a successful hairdressing salon, getting clients thru the door, putting systems into place that will build you hairdressing business and putting profits thru the roof!. So if that’s what you want to do, this is the opportunity you’ve been waiting for.

Don’t sit on the fence – Invest NOW!