Now first things first . . . Bookmark this page!
99% of all PC’s come with ADOBE READER already on. Check in your programs list you have it. If not get it free from www.Adobe.com You right click on each link. It’ll bring up a box that gives you a few options … click on the one that says “SAVE TARGET AS” You’ll then get another box that has where you should save it. Where it says SAVE IN I would choose your DESKTOP for now.
The manual about 30 pages and believe me when you put all the other ideas into this system you will have a year’s worth of Salon Column Building information.
Download this first, Click on the image of the manual and download it.
Important! (do not share this manual)
Watch the videos
The videos take you through the Salon Column Builder manual, so have the manual printed off and you can then make notes.
Video 1 – Salon Column Builder Manual Walk Through
Welcome to Salon Column Builder. I have made these video’s so I could talk you through so that you understand basically where the concept comes from and give you a better understanding of the manual. Now, one thing I’d love you to do is to read it from cover to cover, so that you’ve got the whole picture. Rather than just scanning through and trying to pick out bits, read it from front to back so that you fully understand the system. Now, the whole concept and the idea behind Column Builder was to get a stylist busy within 12 weeks or less. Because, let’s face it, the minute a new person starts with you and they walk into the salon, they’re on the payroll. Even if you’ve got a stylist that’s been working with you for some time now and they’re not bringing in the money or they’re not busy, they’re costing you money. You’re taking your hard-earned cash out of your pocket and passing it over to that stylist. So, this manual was put together so that we had a system that you could implement within the business and get them busy really fast rather than sitting out in the staff room drinking your coffee.
In these videos I walk you through step-by-step how to implement the manual into your business. With and bonuses and ideas of how to get your columns fully booked in record time you will never have to worry about how to get new clients through the door again.
There are tons of ideas for building your salon business and to increase clients.
- How to start a NEW team member
- How to get your team selling Products
- Keep you team lazar focused
- Starting a New Team Member
- The New Stylist Pack
- Getting Quality right!
- Getting Value right!
- Fighting for clients
- and much much more…
Sit back, grab a pen and paper and a coffee and enjoy.
Once you have your team fired up and busy you will need to constantly review and appraise their performance to make sure you keep them on track and keep them goal focused.
Appraisal Mind Map Performance Review
In this video, I take you through how to do an Appraisal Performance Review using a mind map.Download the Apprasial Performance Review Form
Downloads (coming soon)
Once your regularly appraising, the next step really is to keep your standards higher make sure you got critical standards in place and then deliver to your team in a staff meeting.
The Importance Of Keeping Your Salon Standards High
Getting and raising but more important KEEPING your salon standards high. That’s never easy of course. It takes cash. It takes effort.
It takes awareness. Bottom-line is this.
HOW does your client see your salon? You won’t know unless you ask them. Do you ask them? Do you have mystery clients coming in and giving you a report. It’s dead easy, it just takes a little effort on your part to keep things at a decent level. If you do one thing this week make it this … check your standards before you begin to lose clients and business! Sharpen your Standards Salon standards this is the key to a successful, well-run business.
Communication with your team at all levels is the most important skill in the Salon. We spend hours of training with our team coloring, cutting, retailing, customer care but when did you last do some in-depth training with communication.
Many say that its 50% communication and 50% hairdressing skills to be a fantastic hairdresser and I totally agree.
Teams need motivation, Salon owners need motivation! Hairdressing needs communication at all levels. A great way to reassess the Salon Standards is to do the client walk. Take your team outside the shop and pretend to be a client visiting the salon and take the route the client takes thru the salon. Look thru the windows of the salon what can they see. Dirty cups untidy mags, 15 people behind the reception desk, the receptionist reading Hello magazine? How are they greeted as they come into the salon can this be improved upon?
What happens at the consultation at the backwash the whole bit! When was the last time you had your haircut in a salon you are inspired by?
Salon Standards can be sharpened in a salon by good communication with your team and it most definitely does not have to be boring written down in long essays. Make it fun, highlight your salon problem areas in a light-hearted way, ask the team how they feel they would solve the problems.
I always ask my team if they were in a pub and they heard a client talking about the salon what would they love to hear and write these down then what would they HATE to hear!! and write those down. Then we have a discussion and make sure that we don’t perform in the HATE to hear list…. With careful guidance, you can revise your Salon Standards in a few fun staff meetings and improve your business and the bottom line.
Downloads (coming soon)
Carlsberg video mentioned in Minimum Critical Standards video
The Marketing Files
Theses files are very basic in appearance, however, the reason for this is that we all have different skills on the computer, so I have made them as easy as possible to use. If you put the ideas into programs like photoshop and add images etc, then they will look fantastic. Make them your own.
Download Files here:
How to Create a Flyer
Here is a link to a great free online Photoshop type application
View instructional video on how to make a flyer in pixlr
Focus on Profit Video
It’s all very well getting clients through the door as long as your making good PROFIT!
Having worked with may of salons since 1995 I have come to realize that most make a very, very small amount of profit, or just break even!
In my experience, I have found that salon owners base their prices on what the “other salons in the area are charging” rather than looking at their overheads and making sure that they are making a profit on every service they do…
With that in mind, I made this video to help you really understand how the money comes in and out of the salon.
Take a look…
The Learning Cycle
In this video, I take you through the different types of management styles you need to use at different stages of someones development. If you follow this matrix you will find it so much easier to teach somebody something new, whether it be a manager, stylist, receptionist or trainee. When you learn something new you go through a process of learning and in this video I take you through the process and then explain how sometimes you need to change your management style depending on where that person is on the Learning Cycle Matrix.
Manage and Set Your Teams Targets
In this 4 min video, I take you through how to manage your team’s targets over a 8 week period. ThisDownload sheet
5 Positive Moves for the New Year
In this video, I talk about 5 positive moves for the new year (or anytime for that matter)
Downloads (coming soon)
In this masterclass, I Interview my old boss Simon Harris about the 3 Of the Most Important Areas of Salon Profits.
There is a ton of information here so grab a cuppa, a notepad and pen, sit back. relax and enjoy.
Downloads (coming soon)
Stealth Marketing – by Jay Abraham
If you don’t yet know marketing guru Jay Abraham, brace yourself. His ideas are the Fantastic and can be used in any Salon.
Example: In his wonderful book Getting Everything You Can Out of All You’ve Got, Jay recalls working with a major ad agency that was trying unsuccessfully to contact a Fortune 500 CEO who was putting his firm’s account up for review.
Jay’s solution: The agency bought a cell phone with hundreds of minutes of prepaid airtime, and a special messenger delivered the phone to the CEO. As soon as the messenger called the ad agency to confirm delivery, Jay’s client dialled the phone’s number and got a valuable five-minute conversation with the CEO – eventually landing Jay’s client on the short list of agencies in the final review. Ka-ching!
“Discover The 10 Simple Steps To Writing Web Copy Guaranteed To Bring In An Avalanche Of Salon Sales…”
Have a read of this great book..and remember to relate the ideas into the hairdressing or beauty salon!
Find out things like:
- How to make your web page a sell.
- Why being creative will lose you money.
- How to quickly and easily write 80% of your copy.
- How to write an FAQ (and why it’s so, so important)
- Discover how to write a “Consumption Matrix” to boost your profits. Hardly anyone is doing this at the moment …
- How to make money from clients that ask for a refund.
- Do you know the four “power words” to use in your product titles?
- Why the best copywriting examples in the world come to you every day in your local paper (this will really surprise you).
- and much much more
*This page in the process of being updated so please come back very soon for more.
New content will be added very soon and includes the following:
Learn How to Create Surveys
3 Best Way to Get your Videos Online
What Makes a Client a Fan
How to Create Awsome Images for Facebook & Instagram
How to Brand Your Youtube, Facebook and Instagram Accounts
How to Use Before and After Apps
How to Use Timelapse Video
How to Creat You Own Salon Advert
How to Create Video Content
How to Use Google Trends
How to Make a Mirror Talker
How to Make Script Cards
How 15 min Gaps Kill a Salon
How to Record a Webinar
How to Record an Interview
How to use ScreenFlow
How to use Camtasia
How to use QuickTime (Free)
How to Make Sure Your Facebook Account is Set Up Correctly
How to Take People Off Facebook and Capture Their Email Addresses
How to sell on Facebook
How to Use Facebook Ads
How to Create a Walk the Salon Video
How to Record a Product Review
How to Set-Up Skype Consultations
How to Set-Up Blogger.com
How to Use Yext
How to Use AirTasker
How to Create a Magazine Look Book For the Salon
Any problems don’t panic, simply use this form to contact me and I will be in touch asap ( I live in Australia now so please allow for the time difference. Thanks)